Every great brand has a unique story, and ours began during the unexpected events of the COVID-19 lockdown in late 2020. As many businesses paused, our founders were contemplating how they could contribute to a world that was rapidly changing.
During this time, one of their favorite outings was picking up Indian food from a local restaurant, where they often chatted with one of the waiters. In one of these conversations, the waiter mentioned his journey to obtain permanent residency in Germany. He was in the process of gathering and translating key documents like his diplomas, birth certificate, and marriage certificate, but was struggling to find a reliable agency to help him.
This interaction sparked an idea. Could they create a service to support people like him, not just in Germany but across the globe? And so, Anuvada was born—a Sanskrit word meaning “translation,” representing the art and skill of writing. It started as a small side project, with a vision of helping individuals who needed certified translations and document legalization services.
But the story doesn’t stop there. Anuvada’s origins were closely linked to the founders’ passion for the arts. During the pandemic, they actively volunteered and collaborated on creative initiatives, including the Artist Support Pledge led by Matthew Burrows in the UK, which provided financial assistance to artists during the difficult times of COVID-19. This connection to the arts deeply influenced Anuvada’s initial branding, which reflected creativity, community, and support.
After handling over 300 orders, the founders began to notice a recurring theme. While the name “Anuvada” resonated strongly with the Indian expat community, it wasn’t easy for clients from other nationalities to remember or pronounce. As demand grew and the client base expanded beyond Indian expats, they knew it was time for a change—something more international, something that could resonate globally.
And so, translaze was born. The new name reflects simplicity and accessibility, encapsulating the essence of what we do: translation, legalization, and apostille services for people all around the world. However, the name was just the first step. As we quickly adapted to our new brand, it became clear that our website and overall identity needed an overhaul to better serve a global audience. It wasn’t enough to just translate documents—we wanted to provide a seamless, modern experience that met the needs of expats, immigration agencies, and businesses everywhere.
This realization led us to completely redesign our website and visual identity, which brings us to today. Our new look is more streamlined, accessible, and ready to support the diverse needs of clients on a global scale. We have refined our brand to not only reflect where we are now but also to showcase the momentum and vision we have for the future.
At translaze, we continue to support expats, immigration agencies, and businesses with our professional certified translation, legalization, and apostille services. But more than that, we aim to be a vibrant, reliable partner in helping individuals navigate complex international document requirements.
Our colorful, fresh approach embodies our commitment to making the process easy, accessible, and, most importantly, supportive.
This is our journey—a journey from a small idea born out of a casual conversation during a global crisis to becoming a trusted global brand. We look forward to helping more people and organizations achieve their goals, wherever they are in the world.
Welcome to translaze, where language meets opportunity.
Comments